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companyName | Campaign Status: campaignStatuscampaignIdentifier

Happy Monday, firstName.

Clicks
8,596
Clicks
Impressions
214,076
KPI descriptor text
Google Search CTR
6.44%
KPI descriptor text
Facebook Reach
25,168
KPI descriptor text
Amount (%) of Budget Spent
null
%
KPI descriptor text
(FNF) September 23, 2020

Facebook / Instagram

  • 25,168 people reached
  • 116,660 impressions delivered
  • 2,322 total clicks
  • $1,593.40 spent to date

Google Ads

  • 97,416 impressions delivered
  • 8,596 total clicks
  • $8,047.72 spent to date
(FNF) September 15, 2020

Facebook / Instagram

  • 25,168 people reached
  • 116,660 impressions delivered
  • 2,322 total clicks
  • $1,593.40 spent to date

Google Ads

  • 86,358 impressions delivered
  • 5,455 total clicks
  • $6,989.14 spent to date
(FNF) September 11, 2020

Facebook / Instagram

  • 25,168 people reached
  • 116,660 impressions delivered
  • 2,322 total clicks
  • $1,593.40 spent to date

Google Ads

  • 82,241 impressions delivered
  • 5,187 total clicks
  • $6,192.14 spent to date
(FNF) September 8, 2020

Facebook / Instagram

  • 25,168 people reached
  • 116,660 impressions delivered
  • 2,322 total clicks
  • $1,593.40 spent to date

Google Ads

  • 81,169 impressions delivered
  • 5,117 total clicks
  • $6,066.14 spent to date
(FNF) September 1, 2020

Facebook / Instagram

  • 25,047 people reached
  • 115,806 impressions delivered
  • 2,302 total clicks
  • $1,580.22 spent to date

Google Ads

  • 75,052 impressions delivered
  • 4,629 total clicks
  • $5,575.18 spent to date
(FNF) August 27, 2020

Facebook / Instagram

  • 23,123 people reached
  • 102,772 impressions delivered
  • 2,016 total clicks
  • $1,406.94 spent to date

Google Ads

  • 69,077 impressions delivered
  • 4,182 total clicks
  • $5,146.54 spent to date
(FNF) August 25, 2020

Facebook / Instagram

  • 22,149 people reached
  • 97,437 impressions delivered
  • 1,885 total clicks
  • $1,332.74 spent to date

Google Ads

  • 56,912 impressions delivered
  • 3,369 total clicks
  • $4,295.70 spent to date
(FNF) August 18, 2020

Facebook / Instagram

  • 19,857 people reached
  • 79,960 impressions delivered
  • 1,533 total clicks
  • $1,044.12 spent to date

Google Ads

  • 55,451 impressions delivered
  • 3,294 total clicks
  • $4,226.30 spent to date
(FNF) August 14, 2020

Facebook / Instagram

  • 18,396 people reached
  • 69,538 impressions delivered
  • 1,294 total clicks
  • $881.90 spent to date

Google Ads

  • 50,335 impressions delivered
  • 2,882 total clicks
  • $3,853.48 spent to date
(FNF) August 11, 2020

Facebook / Instagram

  • 17,802 people reached
  • 64,976 impressions delivered
  • 1,195 total clicks
  • $810.02 spent to date

Google Ads

  • 46,131 impressions delivered
  • 2,602 total clicks
  • $3,564.26 spent to date
(FNF) August 4, 2020

Facebook / Instagram

  • 14,802 people reached
  • 44,773 impressions delivered
  • 810 total clicks
  • $536.60 spent to date

Google Ads

  • 37,101 impressions delivered
  • 1,987 total clicks
  • $2,939.96 spent to date
(FNF) July 30, 2020

Facebook / Instagram

  • 11,709 people reached
  • 29,351 impressions delivered
  • 530 total clicks
  • $341.42 spent to date

Google Ads

  • 33,610 impressions delivered
  • 1,730 total clicks
  • $2647.78 spent to date
(FNF) July 28, 2020

Facebook / Instagram

  • 10,171 people reached
  • 23,258 impressions delivered
  • 405 total clicks
  • $266.22 spent to date

Google Ads

  • 30,947 impressions delivered
  • 1,559 total clicks
  • $2,478.1 spent to date
(FNF) July 23, 2020

Facebook / Instagram

  • 5,535 people reached
  • 5,964 impressions delivered
  • 124 total clicks
  • $73.50 spent to date

Google Ads

  • 25,193 impressions delivered
  • 1,152 total clicks
  • $2097.46 spent to date
(FNF) FB Static Ads (Jul-2020)
(TPS) - Wednesday September 25, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 340,855

Clicks: 8,675

Amount of Overall (months 1 + 2 + 3) Budget Spent: 71.72%

New Accounts Created: 82

We have currently paused our Facebook portion of the campaign and moved that money over to Google Ads.

Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 25, 2019; Source / Medium = Google / Search)

  • Sessions: 4,880 (5.89% of total)
  • New Users: 3,584 (10.97 of total)
  • Users: 3,726 (9.90% of total)
  • Bounce Rate: 17.42%
  • Pages / Session: 5.62
  • Avg. Session Duration: 02:50
(TPS) - Tuesday September 3, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 224,168

Clicks: 6,723

Amount of Overall (months 1 + 2) Budget Spent: 65.26%

New Accounts Created: 55

Google

  • 90,248 Impressions
  • 5,760 Clicks
  • 11.60% Google Search Ads CTR

Facebook

  • 133,920 Impressions
  • 36,808 Unique Impressions
  • 960 Unique Outbound Clicks
Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 3, 2019; Source / Medium = Google / Search)

  • Sessions: 3,395 (5.67% of total)
  • New Users: 2,528 (10.54% of total)
  • Users: 2,624 (9.32% of total)
  • Bounce Rate: 17.67%
  • Pages / Session: 5.45
  • Avg. Session Duration: 02:51
  • Goal Conversion Rate: 59.76%
  • New Accounts Created: 53

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 3, 2019; Source / Medium = Facebook / Static)

  • Sessions: 1,233 (2.06% of total)
  • New Users: 982 (4.09% of total)
  • Users: 999 (3.55% of total)
  • Bounce Rate: 22.87%
  • Pages / Session: 4.69
  • Avg. Session Duration: 01:55
  • Goal Conversion Rate: 39.33%
  • New Accounts Created: 2
(TPS) - Tuesday September 17, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 332,908

Clicks: 7,897

Amount of Overall (months 1 + 2) Budget Spent: 97.75%

New Accounts Created: 70

Google

  • $5,077.46 Spent
  • 99,006 Impressions
  • 6,599 Clicks
  • 11.28% Google Search Ads CTR

Facebook

  • $4,697.72 Spent
  • 233,903 Impressions
  • 48,198 Unique Impressions
  • 1,298 Unique Outbound Clicks
Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 17, 2019; Source / Medium = Google / Search)

  • Sessions: 4,171
  • New Users: 3,074
  • Users: 3,192
  • Bounce Rate: 17.19%
  • Pages / Session: 5.65
  • Avg. Session Duration: 02:53
  • Goal Conversion Rate: 60.27%
  • New Accounts Created: 68

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 17, 2019; Source / Medium = Facebook / Static)

  • Sessions: 1,581
  • New Users: 1,241
  • Users: 1,261
  • Bounce Rate: 24.29%
  • Pages / Session: 4.74
  • Avg. Session Duration: 01:55
  • Goal Conversion Rate: 39.97%
  • New Accounts Created: 2
(TPS) - Tuesday September 10, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 322,763

Clicks: 7,592

Amount of Overall (months 1 + 2) Budget Spent: 93.23%

New Accounts Created: 66

Google

  • $4,763.74 Spent
  • 95,457 Impressions
  • 6,312 Clicks
  • 11.50% Google Search Ads CTR
  • 64 New Accounts Created

Facebook

  • $4,559.62 Spent
  • 227,306 Impressions
  • 47,825 Unique Impressions
  • 1,280 Unique Outbound Clicks
Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 10, 2019; Source / Medium = Google / Search)

  • Sessions: 3,890 (5.74% of total)
  • New Users: 2,885 (10.66% of total)
  • Users: 2,996 (9.50% of total)
  • Bounce Rate: 17.20%
  • Pages / Session: 5.60
  • Avg. Session Duration: 02:51
  • Goal Conversion Rate: 60.30%
  • New Accounts Created: 64

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 10, 2019; Source / Medium = Facebook / Static)

  • Sessions: 1,558 (2.30% of total)
  • New Users: 1,227 (4.53% of total)
  • Users: 1,247 (3.95% of total)
  • Bounce Rate: 24.07%
  • Pages / Session: 4.77
  • Avg. Session Duration: 01:56
  • Goal Conversion Rate: 39.96%
  • New Accounts Created: 2
(TPS) - Tuesday October 8, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 354,753

Clicks: 10,118

Amount of Overall (months 1 + 2 + 3) Budget Spent: 83.46%

New Accounts Created: 108

We have currently paused our Facebook portion of the campaign and moved that money over to Google Ads.

Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - October 8, 2019; Source / Medium = Google / Search)

  • Sessions: 6,186 (6.36% of total)
  • New Users: 4,497 (11.82% of total)
  • Users: 4,674 (10.70% of total)
  • Bounce Rate: 17.14%
  • Pages / Session: 5.59
  • Avg. Session Duration: 02:47
  • New Accounts Created: 105
(TPS) - Tuesday October 1, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 347,300

Clicks: 9,357

Amount of Overall (months 1 + 2 + 3) Budget Spent: 76.96%

New Accounts Created: 92

We have currently paused our Facebook portion of the campaign and moved that money over to Google Ads.

Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - October 1, 2019; Source / Medium = Google / Search)

  • Sessions: 5,479 (6.13% of total)
  • New Users: 4,028 (11.46% of total)
  • Users: 4,185 (10.37% of total)
  • Bounce Rate: 17.17%
  • Pages / Session: 5.57
  • Avg. Session Duration: 02:48
  • New Accounts Created: 89
(TPS) - Tuesday July 30, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 27,730

Clicks: 1,401

Amount of Monthly Budget Spent: 29.95%

Google

  • 14,346 Impressions
  • 1,252 Clicks
  • 9.07% CTR
  • $1,300 Spent

Facebook

  • 13,384 Impressions
  • 6,626 Unique Impressions
  • 149 Unique Link Clicks
  • $197 Spent
(TPS) - Tuesday July, 23, 2019

Campaign Start Date: 07/12/19

Impressions Delivered: 7,934

Clicks: 694

CTR: 8.85%

Amount of Monthly Budget Spent: 15.46%

(TPS) - Tuesday July 16, 2019

While we are finishing up our creative (to be used for Facebook/IG and other Google placements), our Google Ads (Search) portion of the campaign is off to a tremendous start.

Campaign Start Date: 07/12/19

Impressions Delivered: 3.08k

Clicks: 217

CTR: 7.04%

Amount of Monthly Budget Spent: 7%

(TPS) - Tuesday August 6, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 95,059

Total Link Clicks: 2,975

Amount of Monthly Budget Spent: 50.33%

Google

  • 54,623 Impressions
  • 2,450 Clicks
  • 4.57% Overall CTR
  • 10.86% Google Search CTR
  • $1,898 Spent

Facebook

  • 40,436 Impressions
  • 15,244 Unique Impressions
  • 525 Unique Link Clicks
  • $618 Spent
(TPS) - Tuesday August 27, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 155,758

Clicks: 5,866

Amount of Overall (months 1 + 2) Budget Spent: 47.17%

New Accounts Created: 48

Google

  • 84,377 Impressions
  • 5,173 Clicks
  • 11.83% Google Search Ads CTR

Facebook

  • 71,381 Impressions
  • 20,061 Unique Impressions
  • 693 Unique Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 27, 2019; Source / Medium = Google / Search)

  • Sessions: 2,864 (5.55% of total)
  • New Users: 2,148 (10.42% of total)
  • Users: 2,232 (9.10% of total)
  • Bounce Rate: 17.88%
  • Pages / Session: 5.43
  • Avg. Session Duration: 02:49
  • Goal Conversion Rate: 59.71%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 27, 2019; Source / Medium = Facebook / Static)

  • Sessions: 871 (1.69% of total)
  • New Users: 672 (3.26% of total)
  • Users: 683 (2.79% of total)
  • Bounce Rate: 23.19%
  • Pages / Session: 4.77
  • Avg. Session Duration: 02:00
  • Goal Conversion Rate: 44.55%

Overall, almost all of our numbers are going up. I'm very pleased with the Google traffic, however I am still trying to figure out how we can get better sessions coming in from Facebook. Today, I'm deploying a split test to determine if Facebook's in-app browser has anything to do with this traffic discrepancy.

(TPS) - Tuesday August 20, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 142,522

Clicks: 5,397

Amount of Overall (months 1 + 2) Budget Spent: 40.06%

Google

  • 78,622 Impressions
  • 4,593 Clicks
  • 12.10% Google Search Ads CTR

Facebook

  • 63,850 Impressions
  • 19,025 Unique Impressions
  • 804 Unique Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 20, 2019; Source / Medium = Google / Search)

  • Sessions: 2,339 (5.28% of total)
  • New Users: 1,790 (9.98% of total)
  • Users: 1,854 (8.64% of total)
  • Bounce Rate: 18.13%
  • Pages / Session: 5.24
  • Avg. Session Duration: 02:38
  • Goal Conversion Rate: 58.42%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 15, 2019; Source / Medium = Facebook / Static)

  • Sessions: 793 (1.79% of total)
  • New Users: 620 (3.45% of total)
  • Users: 630 (2.93% of total)
  • Bounce Rate: 23.08%
  • Pages / Session: 4.71
  • Avg. Session Duration: 02:00
  • Goal Conversion Rate: 43.88%
(TPS) - Tuesday August 13, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 128,797

Clicks: 4,360

Amount of Overall (months 1 + 2) Budget Spent: 32.73%

Google

  • 71,875 Impressions
  • 3,654 Clicks
  • 11.70% Google Search Ads CTR

Facebook

  • 49,984 Impressions
  • 16,725 Unique Impressions
  • 502 Unique Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 11, 2019; Source / Medium = Google / Search)

  • Sessions: 1,879 (5.44% of total)
  • New Users: 1,439 (10.15% of total)
  • Users: 1,439 (10.15% of total)
  • Bounce Rate: 18.47%
  • Pages / Session: 5.21
  • Avg. Session Duration: 02:39
  • Goal Conversion Rate: 57.96%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 11, 2019; Source / Medium = Facebook / Static)

  • Sessions: 712 (2.06% of total)
  • New Users: 572 (4.04% of total)
  • Users: 579 (3.36% of total)
  • Bounce Rate: 22.75%
  • Pages / Session: 4.71
  • Avg. Session Duration: 01:58
  • Goal Conversion Rate: 43.26%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 11, 2019; Source / Medium = Google / Display)

  • Sessions: 250 (0.72% of total)
  • New Users: 217 (1.53% of total)
  • Users: 222 (1.29% of total)
  • Bounce Rate: 56.80% (These ads were already pulled due to high bounce rate.)
  • Pages / Session: 2.78
  • Avg. Session Duration: 01:14
  • Goal Conversion Rate: 31.33%
(TPS) - Thursday September 5, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 252,912

Clicks: 6,963

Amount of Overall (months 1 + 2) Budget Spent: 73.10%

New Accounts Created: 59

Google

  • 91,988 Impressions
  • 5,907 Clicks
  • 11.48% Google Search Ads CTR

Facebook

  • 160,924 Impressions
  • 40,941 Unique Impressions
  • 1,056 Unique Outbound Clicks
Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 5, 2019; Source / Medium = Google / Search)

  • Sessions: 3,541 (5.67% of total)
  • New Users: 2,633 (10.53% of total)
  • Users: 2,732 (9.34% of total)
  • Bounce Rate: 17.48%
  • Pages / Session: 5.46
  • Avg. Session Duration: 02:52
  • Goal Conversion Rate: 59.95%
  • New Accounts Created: 57

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 5, 2019; Source / Medium = Facebook / Static)

  • Sessions: 1,333 (2.13% of total)
  • New Users: 1,061 (4.24% of total)
  • Users: 1,079 (3.69% of total)
  • Bounce Rate: 23.26%
  • Pages / Session: 4.69
  • Avg. Session Duration: 01:54
  • Goal Conversion Rate: 39.83%
  • New Accounts Created: 2

(TPS) - Thursday September 19, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 335,285

Clicks: 8,108

Amount of Overall (months 1 + 2) Budget Spent: 100%

New Accounts Created: 74

We are currently experiencing an outage on the Facebook Ads reporting system. More detailed information will be available here once it's available to us.

(TPS) - Thursday September 12, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 331,487

Clicks: 7,782

Amount of Overall (months 1 + 2) Budget Spent: 96.47%

New Accounts Created: 69

Google

  • $4,763.74 Spent
  • 97,585 Impressions
  • 6,484 Clicks
  • 11.37% Google Search Ads CTR

Facebook

  • $4,697.72 Spent
  • 233,903 Impressions
  • 48,198 Unique Impressions
  • 1,298 Unique Outbound Clicks
Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 12, 2019; Source / Medium = Google / Search)

  • Sessions: 4,046 (5.77% of total)
  • New Users: 2,991 (10.70% of total)
  • Users: 3,107 (9.55% of total)
  • Bounce Rate: 17.18%
  • Pages / Session: 5.62
  • Avg. Session Duration: 02:51
  • Goal Conversion Rate: 60.30%
  • New Accounts Created: 67

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Sept 12, 2019; Source / Medium = Facebook / Static)

  • Sessions: 1,581 (2.25% of total)
  • New Users: 1,241 (5.05% of total)
  • Users: 1,261 (3.87% of total)
  • Bounce Rate: 24.29%
  • Pages / Session: 4.74
  • Avg. Session Duration: 01:55
  • Goal Conversion Rate: 39.97%
  • New Accounts Created: 2
(TPS) - Thursday October 3, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 349,668

Clicks: 9,557

Amount of Overall (months 1 + 2 + 3) Budget Spent: 78.77%

New Accounts Created: 96

We have currently paused our Facebook portion of the campaign and moved that money over to Google Ads.

Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - October 3, 2019; Source / Medium = Google / Search)

  • Sessions: 5,664 (6.18% of total)
  • New Users: 4,156 (11.55% of total)
  • Users: 4,332 (10.46% of total)
  • Bounce Rate: 17.14%
  • Pages / Session: 5.57
  • Avg. Session Duration: 02:48
  • New Accounts Created: 93
(TPS) - Thursday October 10, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 356,578

Clicks: 10,321

Amount of Overall (months 1 + 2 + 3) Budget Spent: 84.93%

New Accounts Created: 110

Google Analytics Acquisition Report

Here is some information pulled from your Google Analytics (Jul 11, 2019 - October 10, 2019; Source / Medium = Google / Search)

  • Sessions: 6,366 (6.42% of total)
  • New Users: 4,621 (11.92% of total)
  • Users: 4,803 (10.81% of total)
  • Bounce Rate: 17.12%
  • Pages / Session: 5.59
  • Avg. Session Duration: 02:47
  • New Accounts Created: 107
(TPS) - Thursday July 25, 2019

Campaign Start Date: 07/12/19

Impressions Delivered: 9,689

Clicks: 822

CTR: 8.48%

Amount of Monthly Budget Spent: 17.85%

Here are some more Google Ads traffic statistics pulled from your Google Analytics (Jul 18, 2019 - Jul 24, 2019; Source / Medium = Google / Search)

  • Sessions: 434 (5.89% of total)
  • New Users: 332 (11.42% of total)
  • Users: 351 (8.26% of total)
  • Bounce Rate: 17.05% (site average is 23.87%)
  • Pages / Session: 5.39
  • Avg. Session Duration: 02:36
  • Goal Conversion Rate: 58.99%
(TPS) - Thursday July 18, 2019

Campaign Start Date: 07/12/19

Impressions Delivered: 4,110

Clicks: 343

CTR: 8.35%

Amount of Monthly Budget Spent: 9.56%

For a more in depth breakdown of our currently active (Google Search) ads and their respective impressions / clicks, you can visit this link.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Jul 18, 2019; Source / Medium = Google / Search) You can view this information in a spreadsheet here. If you're having trouble viewing the linked datasets in this report, you may need to download the file.

  • Sessions: 317 (4.49% of total)
  • New Users: 246 (8.58% of total)
  • Users: 259 (6.36% of total)
  • Bounce Rate: 15.46%
  • Pages / Session: 6.01
  • Avg. Session Duration: 03:22
  • Goal Conversion Rate: 56.15%
(TPS) - Thursday August 8, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 116,084

Clicks: 3,362

Amount of Monthly Budget Spent: 55.97%

Google

  • 66,100 Impressions
  • 2,860 Clicks
  • 4.32%
  • 11.18% Google Search Ads CTR
  • $2,798 Spent

Facebook

  • 49,984 Impressions
  • 166,725 Unique Impressions
  • 502 Unique Link Clicks
  • $740 Spent
Google Analytics Acquisition Report

Overall, I'm very pleased with how our ads have been performing. Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 8, 2019; Source / Medium = Google / Search)

  • Sessions: 1,656 (5.43% of total)
  • New Users: 1,266 (10.13% of total)
  • Users: 1,309 (8.51% of total)
  • Bounce Rate: 18.48%
  • Pages / Session: 5.24
  • Avg. Session Duration: 02:39
  • Goal Conversion Rate: 57.31%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 8, 2019; Source / Medium = Facebook / Static)

  • Sessions: 642 (2.10% of total)
  • New Users: 522 (4.18% of total)
  • Users: 528 (3.43% of total)
  • Bounce Rate: 21.65%
  • Pages / Session: 4.70
  • Avg. Session Duration: 01:57
  • Goal Conversion Rate: 44.08%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 8, 2019; Source / Medium = Google / Display)

  • Sessions: 249 (0.82% of total)
  • New Users: 217 (1.74% of total)
  • Users: 222 (1.74% of total)
  • Bounce Rate: 56.63% (This is way too high for my standards, so we've pulled our Google Display Ads for now)
  • Pages / Session: 2.78
  • Avg. Session Duration: 01:14
  • Goal Conversion Rate: 31.33%
(TPS) - Thursday August 29, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 160,608

Clicks: 6,060

Amount of Overall (months 1 + 2) Budget Spent: 49.56%

New Accounts Created: 50

Google

  • 86,264 Impressions
  • 5,351 Clicks
  • 11.73% Google Search Ads CTR

Facebook

  • 74,344 Impressions
  • 20,904 Unique Impressions
  • 709 Unique Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 29, 2019; Source / Medium = Google / Search)

  • Sessions: 3,017 (5.58% of total)
  • New Users: 2,261 (10.48% of total)
  • Users: 2,437 (9.19% of total)
  • Bounce Rate: 17.83%
  • Pages / Session: 5.45
  • Avg. Session Duration: 02:49
  • Goal Conversion Rate: 59.73%
  • New Accounts Created: 49

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 29, 2019; Source / Medium = Facebook / Static)

  • Sessions: 916 (1.69% of total)
  • New Users: 704 (3.26% of total)
  • Users: 716 (2.80% of total)
  • Bounce Rate: 23.36%
  • Pages / Session: 4.77
  • Avg. Session Duration: 02:01
  • Goal Conversion Rate: 44.73%
  • New Accounts Created: 1
(TPS) - Thursday August 22, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 146,893

Clicks: 4,831

Amount of Overall (months 1 + 2) Budget Spent: 42.78%

Google

  • 80,823 Impressions
  • 5,655 Clicks
  • 12.04% Google Search Ads CTR

Facebook

  • 66,070 Impressions
  • 19,437 Unique Impressions
  • 613 Unique Link Clicks
  • 824 Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 22, 2019; Source / Medium = Google / Search)

  • Sessions: 2,541 (5.41% of total)
  • New Users: 1,940 (10.41% of total)
  • Users: 2,013 (8.88% of total)
  • Bounce Rate: 17.83%
  • Pages / Session: 5.36
  • Avg. Session Duration: 02:41
  • Goal Conversion Rate: 58.95%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 22, 2019; Source / Medium = Facebook / Static)

  • Sessions: 807 (1.72% of total)
  • New Users: 628 (3.31% of total)
  • Users: 638 (2.82% of total)
  • Bounce Rate: 23.05%
  • Pages / Session: 4.71
  • Avg. Session Duration: 02:00
  • Goal Conversion Rate: 43.99%
(TPS) - Thursday August 15, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 131,131

Clicks: 4,532

Amount of Overall (months 1 + 2) Budget Spent: 35.06%

Google

  • 73,161 Impressions
  • 3,809 Clicks
  • 11.71% Google Search Ads CTR

Facebook

  • 57,970 Impressions
  • 18,301 Unique Impressions
  • 723 Unique Link Clicks
Google Analytics Acquisition Report

Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 15, 2019; Source / Medium = Google / Search)

  • Sessions: 2,067 (5.36% of total)
  • New Users: 1,569 (9.97% of total)
  • Users: 1,626 (8.55% of total)
  • Bounce Rate: 18.38%
  • Pages / Session: 5.21
  • Avg. Session Duration: 02:38
  • Goal Conversion Rate: 58.17%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 15, 2019; Source / Medium = Facebook / Static)

  • Sessions: 732 (1.90% of total)
  • New Users: 585 (3.71% of total)
  • Users: 593 (3.12% of total)
  • Bounce Rate: 22.95%
  • Pages / Session: 4.70
  • Avg. Session Duration: 01:57
  • Goal Conversion Rate: 43.17%
(TPS) - Thursday August 1, 2019

Campaign Start Date: 07/12/19

Cross-Platform Impressions Delivered: 36,721

Clicks: 1,633

Amount of Monthly Budget Spent: 35.17%

Google

  • 15,910 Impressions
  • 1,398 Clicks
  • 9.20% CTR
  • $1,428 Spent

Facebook

  • 21,004 Impressions
  • 9,638 Unique Impressions
  • 235 Unique Link Clicks
  • $330 Spent
Google Analytics Acquisition Report

Overall, I'm very pleased with how our ads have been performing. Here are some additional numbers.

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 1, 2019; Source / Medium = Google / Search)

  • Sessions: 1,259 (5.69% of total)
  • New Users: 965 (10.77% of total)
  • Users: 995 (8.76% of total)
  • Bounce Rate: 17.79%
  • Pages / Session: 5.40
  • Avg. Session Duration: 02:46
  • Goal Conversion Rate: 58.78%

Here is some information pulled from your Google Analytics (Jul 11, 2019 - Aug 1, 2019; Source / Medium = Facebook / Static)

  • Sessions: 356 (1.61% of total)
  • New Users: 304 (3.39% of total)
  • Users: 310 (2.73% of total)
  • Bounce Rate: 17.42%
  • Pages / Session: 4.32
  • Avg. Session Duration: 01:37 (I'm looking into how we can increase this, it seems a little lower than average)
  • Goal Conversion Rate: 42.13%
(TPS) - Google Search Ads Launched

While we're fine-tuning our creative (for FB/IG), we've launched our Google Ads portion for the campaign. Updates will be generated for you here in your Dashboard every Tuesday and Thursday around 12:00PM.

(TPS) - FB Ads Launched (Automotive)

Our first flight of Facebook Ads was finally approved last night. The ads have only been running for a couple of hours, and right now, we are focusing on retargeting users who are already familiar with The Paper Shop. We think this may be low-hanging fruit.

  • Impressions: 164
  • Unique Impressions: 161
  • Unique Link Clicks: 0
(TPS) - Additional FB Ads Launched (Automotive)

We've set up an additional flight for Facebook (to start testing some creative & audiences for the automotive sector). More additional insights and breakdown on the different ad placements will be rendered in this week's reporting.

(TPS) - FB Ads Launched (Pets & Animals)

We've just set up a new flight on Facebook Ads that is highly targeting the various prospective Pets & Animals audiences.

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